Job Description

Job Title: Vice President of Marketing / Chief Marketing Officer (CMO)
Location: Port St. Lucie, FL (On-site Only)
Employment Type: Full-time
Industry: Consumer Packaged Goods (CPG)
About The Role
We are seeking a highly experienced and results-driven Vice President of Marketing / Chief Marketing Officer (CMO) to lead and scale our performance marketing efforts. This is an on-site leadership position based in Port St. Lucie, FL with a hands-on focus on growth, digital strategy, and execution.
This individual will oversee a highly visible consumer brand and be responsible for scaling paid advertising efforts, optimizing conversion rates, and driving revenue growth across all marketing channels.
Key Responsibilities
Lead the overall marketing strategy, with a strong focus on performance marketing and paid media.
Manage and optimize META ad spend (minimum $700K/month, ideally $800K+ per month) for at least one brand.
Oversee the performance of company websites, ensuring consistent traffic and engagement (200k+ users/month).
Provide leadership across campaign planning, creative direction, digital acquisition, retention, and analytics.
Direct brand positioning and product marketing efforts for physical CPG products with retail MSRPs under $300.
Collaborate closely with cross-functional teams including sales, operations, and executive leadership.
Ensure compliance with industry regulations and best practices in digital marketing and eCommerce.
Required Qualifications
Current employment with existing employer for 1+ year (mandatory).
Proven hands-on experience managing and optimizing META (Facebook/Instagram) paid ads at high scale.
Demonstrated success leading performance marketing teams in high-growth environments.
Experience managing websites with 200k+ monthly users.
Background in CPG marketing within the last 2 years, specifically for DTC (direct-to-consumer) physical products.
Experience in brands that are non-household names, with a focus on performance-driven growth.
Willingness to relocate to Port St. Lucie, FL and work on-site full-time (no hybrid/remote options).
Preferred Skills
Strong analytical and leadership abilities.
Expertise in conversion rate optimization, customer acquisition, and lifecycle marketing.
Strategic thinker with tactical execution experience.
Ability to thrive in a fast-paced, entrepreneurial environment.
Interested candidates should be prepared to provide recent META ad spend data and company revenue from the last 12 months.

Job Tags

Full time, Remote job, Relocation,

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