**Job Summary**
As our Social Media Manager, you’ll develop and implement strategies to boost our brand’s online presence and engage our audience. Working with the editorial team, you’ll create engaging content, track performance, and ensure effective cross-platform communication.
**Key Responsibilities**
* Design and execute a social media strategy aligned with company goals and brand voice.
* Develop, curate, and manage content across platforms like Facebook, X, Instagram, LinkedIn, Reddit, and Pinterest.
* Collaborate with the editorial team to promote newsletter content and drive traffic to our website.
* Monitor and analyze social media metrics, providing insights and recommendations.
* Engage followers by responding promptly to comments and messages.
* Stay up-to-date on social media trends and best practices to refine strategies.
* Maintain a content calendar to ensure consistent posting and alignment with marketing efforts.
**Qualifications and Experience**
* Bachelor’s degree in marketing, communications, or a related field preferred.
* Minimum of 2 years of experience in social media management.
* Proficient in social media platforms, analytics tools, and content marketing.
* Excellent communication skills and attention to detail.
* Proven ability to create content that resonates with diverse audiences.
* Strong analytical skills and data interpretation for strategic decisions.
* Ability to collaborate and adapt to changing priorities in a fast-paced setting.
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