Job Description

As the preferred partner for window and door automation, SOMFY is committed to inspiring new and better ways of living for all.

As a French, family-owned, and independent group, in continuous growth since our creation, we have been world leaders for 50 years and pioneers in home automation. Innovation continuously guides our work and guarantees the excellence of our solutions.

We are present in 58 countries, with eight production sites and 17 R&D centers. We are deeply committed to the well-being of our 7,000 employees, we promote their sustainable employability by promoting internal mobility and developing their skills. We foster diversity and inclusion by building on our strong corporate culture.

SOMFY® is the leading global manufacturer of strong, quiet motors with electronic and app controls for interior window coverings and exterior solar protections. Over 270 million users worldwide enjoy the more than 170 million motors produced by Somfy. During the past 50 years, Somfy engineers have designed products for both the commercial and residential markets to motorize window coverings such as interior shades, wood blinds, draperies, awnings, rolling shutters, exterior solar screens and projection screens. Somfy motorization systems are easily integrated with security, HVAC and lighting systems providing total home or building automation. 

Job Description

The Product Marketing Manager is responsible for managing the Interior Window Fashions multi-brand product portfolio in the Americas Business Area. With a focus on driving the planning, positioning and launch of products in support of the company’s overall strategy and goals. this regional offer team member will work closely with the global product function, sales, marketing and customer service to ensure revenue and customer satisfaction goals are achieved.

• Market Research and Consumer Insights:
  • Conduct qualitative and quantitative research to gather insights about customer needs and preferences.
  • Monitor and analyze customer feedback to inform product improvements and new developments.
• Cross-Functional Collaboration:
  • Collaborate with global product function to ensure product feasibility and alignment with market needs.
  • Work with finance to analyze pricing strategies and profitability of products.
• Product Lifecycle:
  • Develop the core positioning, pricing, messaging and segmentation for new product launches.
  • Work with marketing communications to develop and/or localize effective launch materials.
  • Lead product lifecycle management from introduction to discontinuation for Interior Window Fashions products (motors, controls, etc.).
  • Oversee product database updates specific to your product perimeter.
• Competitive Analysis:
  • Continuously monitor competitor products and marketing strategies to identify market opportunities and threats.
  • Work proactively with sales and specification team members to capture market requirements.
  • Develop and maintain a competitive product matrix to inform strategic decision-making.
• Sales Enablement:
  • Develop tools and resources to support the sales team, such as sales decks and FAQs.
  • Work independently and with internal teams to develop and deliver effective training, presentations and product demonstrations.
  • Facilitate regular communications with the sales team to align on product updates and promotions.
  • Perform product demos and act as the subject matter expert in product line reviews with customers.
• Performance Metrics and Reporting:
  • Define and track key performance indicators (KPIs) to assess product performance in the market.
  • Market Research and Consumer Insights:
    • Conduct qualitative and quantitative research to gather insights about customer needs and preferences.
    • Monitor and analyze customer feedback to inform product improvements and new developments.
  • Cross-Functional Collaboration:
    • Collaborate with global product function to ensure product feasibility and alignment with market needs.
    • Work with finance to analyze pricing strategies and profitability of products.
  • Product Lifecycle:
    • Develop the core positioning, pricing, messaging and segmentation for new product launches.
    • Work with marketing communications to develop and/or localize effective launch materials.
    • Lead product lifecycle management from introduction to discontinuation for Interior Window Fashions products (motors, controls, etc.).
    • Oversee product database updates specific to your product perimeter.
  • Competitive Analysis:
    • Continuously monitor competitor products and marketing strategies to identify market opportunities and threats.
    • Work proactively with sales and specification team members to capture market requirements.
    • Develop and maintain a competitive product matrix to inform strategic decision-making.
  • Sales Enablement:
    • Develop tools and resources to support the sales team, such as sales decks and FAQs.
    • Work independently and with internal teams to develop and deliver effective training, presentations and product demonstrations.
    • Facilitate regular communications with the sales team to align on product updates and promotions.
    • Perform product demos and act as the subject matter expert in product line reviews with customers.
  • Performance Metrics and Reporting:
    • Define and track key performance indicators (KPIs) to assess product performance in the market.
    • Prepare and deliver regular reports to stakeholders summarizing product performance and market trends.
  • Product Innovation:
    • Lead brainstorming sessions for new product ideas and enhancements based on market research and trends.
    • Communicate product requirements with prioritized features and corresponding justification to global product specification teams (France).
  • Customer Engagement:
    • Establish relationships with key customers and stakeholders to solicit feedback and drive product adoption.
    • Participate in trade shows, industry conferences, and networking events to promote products and gather market intelligence.
  • Budget Management:
    • Oversee budgeting for product marketing initiatives and ensure resources are allocated effectively.
    • Analyze return on investment for marketing campaigns and product launches.

Qualifications

• Minimum of 5 years’ experience in product management or product marketing roles
• Demonstrated success defining and launching excellent products
• Bachelor’s degree required; master’s degree preferred
• Technical competence, with preferential consideration for those with experience in smart home and/or building controls
• Proven ability to influence cross-functional teams without formal authority
• Act as a collaborator within the Company’s entities for all the above responsibilities:
• You will work with peers locally and internationally in roles of product management, project management, engineering, marketing, purchasing, sales.
• Positive Attitude
• Excellent PC skills that include MS Windows and MS Office-Excel, Word, PowerPoint
• Excellent verbal, written and presentation skills
• Excellent organizational skills
• Self-motivated with a high level of creativity and a sense of urgency
• Highly organized

Additional Information

• Typical hours are 8 am-5 pm, Monday through Friday.
• Hybrid of remote (work from home) and in-office environment.
• 20-30% travel required
• We offer a competitive salary commensurate with experience.
• Full corporate benefits package, including health, life, and disability. 401K contribution with generous match.

All your information will be kept confidential according to EEO guidelines.

The protection of our candidates’ personal data is a commitment of Somfy Group. We therefore ask any candidate to submit their application to us exclusively via our secure system, and not by email or postal.

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