Job Responsibilities:
? Generate an applicant funnel to meet or exceed the number of businesses required by the grant in each of 3 cohorts annually.
? Track and report to Executive Director and other program partners on outreach metrics, and yield for each event or outreach activity.
? Develop and execute a comprehensive outreach and marketing plan in order to attract a robust consistent pipeline of interested and eligible businesses to the program.
? Manage the recruitment process for each cohort, including follow-up and continual contact with interested applicants to get them to full completion of all stages of the application process.
? Work collaboratively with leadership and staff in order to leverage existing knowledge and relationships in the small business development arena.
? Develop and effectively manage relationships with key regional stakeholders in the entrepreneurship ecosystem who can contribute to the success of the program by promoting 10KSB to their eligible constituents.
? Utilize multiple methodologies to develop a strong pipeline including, but not limited to presenting, coordinating, and running information sessions, mini-mods, and other events; networking and attending events within the ecosystem to recruit program participants directly; using various forms of communication and marketing strategies including approved social media, direct mail, and the program website to promote the program.
? Utilize tracking system to identify and work with previous cohort applicants to complete all stages of the application process.
? Work closely with ICIC, a Goldman Sachs recruitment partner, and other 10KSB team members in ensuring an effective recruitment strategy, consistent with the funder?s guidelines.
? Utilize approved program collateral and marketing tools, to promote the program.
? Identify regional networking events, venues, and activities targeting small businesses, and regularly attend these events; make presentations and staff 10KSB information tables.
? Work with the Alumni Manager to leverage alumni to recruit peers into the program, and to participate or host peer events promoting the benefits of the program.
? Identify and establish relationships that will enable the program to ensure participation rates among key targeted business owner populations including women-owned businesses, underserved community businesses, and other program targets.
About Morgan State University
Morgan State University is the largest historically black college (HBCU) in Baltimore, Maryland and is Maryland's designated public urban university. Our University offers a dynamic and vibrant environment that encourages a culture of contribution and collaboration. We are always looking to expand our network of professionals who are committed to excellence and strive to provide the best environment for our students.
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