Digital Marketing Specialist job at XCMG Group(X) Abroad, US

Job Description

Bachelor’s degree in a related field
Proficient in MS Office Tools and photo/video editing softwares
Previous experience of working on digital marketing role or other relevant position
Experience with Google Analytics
Proven experience leading digital marketing campaigns
Fluent in English, (Fluency in Mandarin/Chinese is a plus)
Flexibility to travel
Must have a driver's license
Must have a portfolio of previous design works • Stay current on email marketing/digital marketing trends and best practices and ensure marketing messages are conveyed clearly and customer-focused; persuasive calls-to-action, proper form and templates, editing and proofreading, message relevancy to audiences and segments, responsive design.
Assist in creating and managing ad campaigns
Work with management to review ad campaign performance KPIs; provide feedback and recommend solutions for improvements.
Track SEO and Google Analytics data
Support the team in general as we release new website/app features and content.
Assist with tasks needed to keep the client projects and campaigns running smoothly
Support the production of marketing materials
Update advertising copy, reports, and presentations
Perform competitor analysis to identify industry best practices that will help us optimize existing campaigns and ensure the success of future ones
Monitor social media activities to assess the public’s perception of the company’s brand
Write magazine articles, blog post and any other copywiritng that may be needed for marketing activites

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