Digital Marketing Specialist Job at StoryBrand & Coach Builder, Nashville, TN

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  • StoryBrand & Coach Builder
  • Nashville, TN

Job Description

Job Summary:

At StoryBrand and Coach Builder, we are committed to helping businesses clarify their message and helping coaches transform more lives for a living. 

We’re looking for an experienced Digital Marketing Specialist with a strong focus on email marketing to join our team. 

This role is for you if you’re driven to execute high-converting marketing strategies and analytically-minded to make decisions based on data.

Key Responsibilities:

Email Campaign Strategy & Execution:

  • Develop, implement, and optimize targeted email marketing strategies that align with the overall marketing plan and business objectives.
  • Plan and execute a variety of email campaigns, including product launches, promotions, event invitations, and educational content.

Email Funnel Management:

  • Create and manage email funnels designed to nurture leads through each stage of the customer journey, from initial interest to conversion and retention.
  • Design and implement automated email workflows that deliver personalized, timely communications to prospects and customers.

List Segmentation & Management:

  • Build, maintain, and optimize segmented email lists to ensure precise targeting and improved campaign performance.
  • Monitor the health and growth of email lists, ensuring proper segmentation for effective personalization.

Performance Analysis & Optimization:

  • Continuously monitor and analyze key email marketing metrics such as open rates, click-through rates, conversions, and ROI.
  • Use data insights to fine-tune email content, design, and overall strategy to maximize engagement and results.
  • Conduct regular A/B testing on subject lines, copy, design elements, and calls-to-action to optimize campaign performance.

Reporting & Analytics:

  • Set up and manage custom reporting dashboards in HubSpot to track campaign performance and key performance indicators.
  • Provide weekly and monthly performance reports, offering actionable insights to improve future campaigns.
  • Analyze website visitor behavior and lead generation data to refine email marketing strategies and support overall marketing goals.

Collaboration with Creative and Content Teams:

  • Work closely with designers, content creators, and the broader marketing team to produce high-quality email assets that align with the brand’s messaging and marketing objectives.
  • Ensure all email assets are visually appealing, on-brand, and optimized for deliverability and engagement.

Compliance & Best Practices:

  • Stay up-to-date with email marketing best practices, industry trends, and privacy regulations (e.g., GDPR, CAN-SPAM) to ensure campaigns are compliant and effective.
  • Advocate for email deliverability best practices to ensure high inbox placement rates.

Must-Haves:

Experience: Experienced in email marketing, with a proven track record of successful campaign creation, list management, and performance optimization.

Technical Skills: Proficient in email marketing platforms (e.g., HubSpot , ActiveCampaign, ConvertKit) and email automation tools .

  • Experience with optimizing email performance through data-driven decisions.

Analytical Skills: Strong ability to analyze email campaign and marketing funnel performance and adjust strategies based on insights.

Creativity & Copywriting: Exceptional written communication skills with the ability to craft compelling, customer-focused email content that resonates with diverse audience segments.

  • Skilled at writing subject lines and email copy that drives engagement and conversions.

Organization & Time Management: Ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment.

  • A keen eye for detail to ensure every email is polished, on-brand, and aligned with the company’s messaging and goals.

Nice-to-Haves:

  • Familiarity with HubSpot – especially email marketing, creating workflows, pulling data, and building reports.
  • Knowledge of customer journey mapping , conversion optimization, and email personalization strategies.
  • Experience with dynamic email content to tailor messages based on user behavior or preferences.
  • Broader experience in other digital marketing channels such as paid ads, SEO, Google Analytics, and content marketing.

Benefits:

  • Health care plan (medical, dental, and vision)
  • Life insurance (basic, voluntary, and AD&D)
  • Paid time off (vacation, sick leave, and public holidays)
  • Family leave (maternity, paternity)
  • Hybrid work model 
  • Training & development opportunities
  • Team events and celebrations
  • Bonus opportunities based on performance

Key Characteristics: 

  • Advocate-Minded — We obsess over the success of our customers and always think of ways to help them win.
  • Relentlessly Optimistic — We have a positive outlook that allows us to achieve audacious goals and persevere through challenges.
  • Driven — We have a bias towards action and won't stop until we've accomplished our goal of giving every business owner the tools they need to build a profitable business. 

Job Tags

Holiday work, Full time,

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