Job Description
Department:
Location: Belknap Campus
Time Type: Full time
Worker Type: Regular
Job Req ID: R106137
Minimum Requirements: Bachelor’s degree in Communications, Marketing, or a related field and two (2) years of relevant experience or an equivalent combination of education and experience. Grade 5 (Salaried)
Position Description: The University of Louisville's Delphi Center for Online Learning is seeking to hire a Communications and Marketing Specialist II (Digital Communications and Marketing Specialist II).
The communications and marketing specialist implements strategic digital marketing and media plans to provide visibility for the UofL Online brand and generate qualified interest across all online programs at the University of Louisville.
Duties and Responsibilities: - Responsible for managing pay-per-click (PPC) campaigns (Google Ads, LinkedIn) and other digital advertising campaigns, tracking media placements, analyzing performance data, evaluating Return on Investment (ROI) and reporting on campaign results to the marketing team.
- Writes copy for digital ads and coordinates various types of content for digital media in alignment with our brand voice and target audience.
- Creates and tracks marketing budgets, optimizes campaign allocations to maximize ROI and coordinates with various team members on ad creative for digital placements.
- Coordinates the overall Search Engine Optimization (SEO) strategy, shares optimization recommendations with the marketing team, and updates and maintains online program landing pages.
- Analyzes website traffic and reports on analytics (GA4) data, researches and reports on advertising and marketing trends, industry best practices, and competitors’ offerings.
- Creates, documents and revises marketing, media buy, PPC campaigns and SEO processes as needed, focusing on efficiencies and process improvement.
This is a full-time position with a 37.5 hour regular workweek. This position’s team is based at the Belknap Campus. Remote/hybrid work may be considered with business needs and the primary candidate’s location in mind.
The Delphi Center for Teaching and Learning seeks candidates who value teamwork, customer service and excellence. As a teaching and learning center, the Delphi Center provides direct feedback on a regular basis to all employees through the lens of a growth mindset. We are driven by data, sound processes, and excellence, and we are always seeking and giving feedback on each other's work.
The Delphi Center is committed to creating equitable and inclusive campus environments that accelerate the success of the full range of our students and employees. We believe that employees who feel valued and respected will create policies, programs, practices, research agendas, and services to effectively meet the needs and exceed the expectations of the increasingly diverse student populations we admit and hope to serve. The Delphi Center seeks candidates who have demonstrated capacity to create inclusive work environments, can work effectively on increasingly diverse teams, and will serve the increasingly diverse students we admit and want to attract.
Please include a cover letter and 3 professional references with your resume (only
one combined file attachment can be uploaded).
Preferred Qualifications - 2 years of experience in digital advertising and marketing or directly-related areas.
- Experience in higher education and/or online learning marketing and advertising is preferred.
- Google Ads campaign management skills, budget and project management knowledge, copywriting, editing and proofreading skills, and ability to work with diverse teams are essential.
- Digital marketing certifications (PPC, Analytics, Content, SEM, SEO, Social Media, etc.) are also preferred.
Targeted Compensation: $50,877 based on education and experience.
Compensation Will Be Commensurate To Candidate Experience. Equal Employment Opportunity The University of Louisville is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, sex, age, color, national origin, ethnicity, creed, religion, disability, genetic information, sexual orientation, gender, gender identity and expression, marital status, pregnancy, or veteran status. If you are unable to use our online application process due to an impairment or disability, please contact the Employment team at employment@louisville.edu or 502.852.6258.
Assistance and Accommodations Computers are available for application submission at the Human Resources Department located at 215 Central Avenue, Ste 205 - Louisville, Kentucky 40208.
If you require assistance or accommodation with our online application process, please contact us by email at employment@louisville.edu or by phone 502-852-6258.
Job Tags
Full time, Remote job,