Job Description
LEGENDS & ASM GLOBAL Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering an end-to-end solution across all areas of venue operations and revenue generation for many of the world’s most iconic brands and venues.
Legends brings a 360-degree, data-driven approach across planning, sales, partnerships, hospitality, and merchandise, working with top-tier clients to deliver exceptional experiences.
ASM Global , the world leader in venue management and live event production, oversees 400+ arenas, stadiums, convention/exhibition centers, and performing arts venues globally.
Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment?
Join us to make legends happen! THE ROLE The Business Intelligence Analyst will support multiple accounts across a key vertical of Legends Hospitality supporting our concessions, retail, and operations leaders. Working side-by-side with site leadership and Legends IQ, this role will spearhead the delivery of business intelligence to our operators and partners in and around the venue. Further, this role drives the insight and adoption of best-in-class Legends IQ Business Intelligence trends and innovation.
Essential Functions - Deliver IQ business intelligence and analytics services to in-venue stakeholders:
- Develop specific venue knowledge, including physical configuration, proposed technology, and operational processes.
- Leverage reporting (heat maps, dashboards, presentations, status updates) standards and formats for partner and operator end-use.
- Support monthly business and post-event reviews to share performance updates and identify opportunities.
- Develop and deploy optimal pricing, product, placement, and promotion strategies for concessions and premium points of distribution based on team objectives and fan feedback.
- Partner with Legends IQ to bring subject matter expertise across Audience Insights, Modeling Insights, Data Visualization, Strategic Insights, and Data Engineering to drive consistent and scalable outcomes.
- Identify opportunities to change existing product offerings or distribution.
- Communicate key guest insights and potential action items.
- Analyze and build optimal solutions around variable labor and cost of sales management.
- Support best-in-class data governance to in-venue management team through data audit, upgrades, and management trainings.
- Fulfill ad hoc, ongoing reporting needs and analyses:
- Support or directly complete ad-hoc analytics projects as needed or required.
- Manage relationships with key clients and Legends stakeholders, particularly private events leadership, to understand their strategies and business objectives.
- Support strategy development of new technology initiatives in cooperation with the client’s Business Intelligence team.
- Lead monthly business review process to share performance updates and opportunities.
Qualifications To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements below represent knowledge, skill, and ability.
- Between 1-3 years of experience in quantitative, analytical consulting, and/or client-facing businesses, as well as experience interacting with internal organizational leadership.
- Bachelor’s Degree and/or master’s degree in business analytics, statistics, economics, or a related field.
- Self-starter who is eager to learn the business and drive insights.
- Ability to develop and own stakeholder relationships.
- Ability to work collaboratively in a consultative role.
- Experience communicating complex ideas to non-technical audiences.
- Experience using Excel, SQL, R, Python, and/or Tableau for data analysis.
- Can share examples of using data to solve complex problems.
- Excellent interpersonal and stakeholder management skills.
Compensation Competitive salary range of $60,000 - $70,000 commensurate with experience and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS Location: Hybrid - AT&T Stadium & The Star
Note The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.
Job Tags
For contractors,