Position Details
Role : Business Analyst SME
Location : South San Francisco CA, Three days onsite (Hybrid)
Duration: Long Term
Job Description:
We are seeking a highly experienced Senior Subject Matter Expert (SME) in the content supply chain within the life sciences industry to assist in delivering the BOFT Content GenAI program. This individual will act as the Business Solution Analyst and Project Manager and will be responsible for delivery from the Informatics side. Proven experience in the transformation of content operations within the life sciences industry and the ability to be onsite at the Genentech office in San Francisco is essential.
The Marketing and Content Operation involves the below:
Marketing commercial pharma content management" refers to the process of creating, organizing, distributing, and managing all marketing materials related to pharmaceutical products within a commercial setting, ensuring that content is accurate, compliant with regulations, and tailored to specific target audiences like healthcare professionals and patients, while strategically promoting the product to drive sales.
Key aspects of commercial pharma content management:
Compliance :
Strict adherence to regulatory guidelines set by agencies like the FDA, ensuring all marketing materials are truthful and accurate regarding drug efficacy and safety information.
Target Audience Segmentation:
Creating different content formats and messaging to effectively reach various healthcare professional segments based on their specialties and needs.
Multi-channel Distribution:
Utilizing a variety of channels like digital platforms, email campaigns, medical conferences, sales rep interactions, and websites to deliver targeted content.
Content Creation:
Developing diverse content formats including product information, educational materials, case studies, clinical data summaries, videos, infographics, and thought leadership articles.
Modular Content Approach:
Creating reusable content components that can be easily adapted and combined to generate customized materials for different audiences and situations.
Content Governance:
Establishing clear processes for content review, approval, and version control to maintain accuracy and consistency across all marketing materials
Key Responsibilities:
Co-acting with the BA as Informatics Product Owner for the BOFT Content GenAI initiative.
Managing stakeholders and collaborating with marketing and operations teams.
Coordinating teams and service integrators for:
o Content authoring tool implementation, integration, and pilot.
o PRC automation.
o TBD DAM enablement for pilot.
Reporting progress to senior leadership and removing roadblocks.
Coaching Roche resources to upskill them with domain knowledge.
Required Experience and Skills:
Deep understanding of marketing and content operation processes.
Broad overview of how content supply chains operate in various life sciences companies and what good practices are.
Proven experience in the transformation of marketing content supply chains within the life sciences industry.
Strong senior stakeholder management skills.
Strong project management and coordination of delivery with service integrators.
Hands-on approach to removing roadblocks and ensuring delivery.
Expectations :
The role will meet challenging deadlines and bring proper domain expertise to the organization.
Work in tandem with a BA from Informatics, who lacks deep domain knowledge.
The expectation is that after the first half of 2025, the BA will take over this role.
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